Understanding of the impact of the grocery store closures was investigated further through a residential survey conducted with the support of University of Illinois Extension, Bradley University, City of Peoria, Greater Peoria EDC, and the Caterpillar Community Analytics Team (CAT). More than 900 resident surveys were collected utilizing a volunteer sampling methodology which provided the best fit for the purpose of this study.
The survey covered the following subject matter with 38 questions:
● Impact of nearby Kroger closure on shopping patterns and access to grocery categories
● Changes in shopping location since closures
● Grocery product availability at the current store or pantry location
● Preference for types of grocery stores
● Preference for types of grocery products
● Transportation methods to obtain groceries
● Affordability of nearest grocery options
Survey Distribution Method
The team officially launched the survey the week of July 22, 2018. Distribution was both digital and physical with promotion via local traditional media, social media and organization websites, paper flyers, and at public events.
Primary Flyer Locations: Wisconsin Business corridor, Garden Street Businesses SCUC meetings, Peoria Regional Fresh Food Council meetings, Lincoln Branch Library, Neighborhood House, Human Services Center, EBNHS, East Bluff Community Center, Dream Center Backpack Event, Night Out Against Crime, PCCEO, RFFC meetings, Peoria County Health Dept., University of Illinois Extension
Media Coverage - PJStar, WMBD, WPNV, River City Word, Traveler Weekly Facebook Page, GPEDC newsletter, Peoria Public Schools Newsletter, University of Illinois Extension Social Media, Youth Services Network, RFFC Facebook boosted post - 3,350 people reached.
Paper Surveys and Drop Box Locations - Peoria City Hall, Downtown Peoria Library, Heartland Health Center, East Bluff Neighborhood Housing Association, Southside Mission, Lincoln Branch Library, Neighborhood House, City of Refuge Church, Carver Center, Heartland Clinic, Southside Human Services Center, Neighborhood House, East Bluff Community Center, Tri-County Urban League, Common Place, SCUC meetings, Back to School Backpack Event.
Survey Distribution at Community Programming Events - East Bluff Neighborhood Housing Services, Glen Oak Christian Church, Heartland Health Services, Moonlight Coalition, Proctor Center Afterschool Program, Logan Center, ELITE Program, PCCEO, Peoria Public Schools,Mobile Food Bank, Peoria City/County Health Dept, Adopt a Block – Southside Ministerial Alliance, Southside Community Center, Jehan Gordon- Booth Expungement Summit, Nite Out Against Crime, University of Illinois Extension – EFNEP & SNAP-ED Programs, East Bluff Community Center, St Ann’s Garden of Hope event.
The survey was closed on October 5, 2018. Survey analysis was supported by University of Illinois Extension, Caterpillar Community Analytics, Bradley University, and Greater Peoria EDC. Additional assistance with data visualization was provided by Caterpillar Community Analytics and Greater Peoria EDC.
Secondary Data Analysis
University of Illinois Extension conducted a retail market analysis utilizing secondary data providing demographic, socio-economic and health data at the neighborhood and regional levels. ESRI’s Business Analyst was utilized to analyze consumer spending patterns, market potential, and consumer profiles using tapestry segmentation. Tapestry segmentation provides a detailed typology of America's neighborhoods—segments based on their socioeconomic and demographic composition.
A key informant interview protocol was developed and utilized in conversation with grocery store managers to help us better understand to what extent the Kroger closures impacted other grocery retail businesses. Managers of independent grocers, chain stores and big box retail managers in the Greater Peoria region were approached to participate in interviews. The questions were designed to learn more about consumer shopping patterns from the neighborhoods included in our study as well as shifting grocery retail trends in our region.
The following stores were approached to participate in this key informant study: Kroger, Schnucks, HyVee, WalMart, Aldi, Target, CostCo, Sous Chef, Pottstown, Haddads, Alwan and Sons Meat Company, and La Esquina de oro.